Today we will tell you how to optimize the content of the site, including text, graphics, and some other components. This information will be useful, first of all, to all those who have just recently started their journey in the field of web mastering, and are not very well versed in it. Website content optimization is an important stage of promotion, so we suggest reading and asking questions.
The uniqueness of text content
The content posted on the site must be unique. When checking by the shingle method (shingle length of 4 words), uniqueness should be at least 80-85%. Such a percentage may indicate that the content has not previously been published on other resources. Nevertheless, any coincidence with the texts on other sites must be carefully checked, as a light rewrite (rewriting in other words) will not increase the level of PS’s confidence in the site. For the 토토검증사이트 this is important.
The text should be primarily original, that is, written specifically for a particular product or other page. If a rewrite is ordered, it must be carried out from as many sources as possible (minimum 3-4).
We recommend checking the uniqueness of content using the service text.ru (shingle method of verification), or content-watch.ru (non-shingle method of verification). Before placing text content on a page, you should add it to the “Original Texts” of Yandex after the publication of the text (applies in most informational articles), you can repost the page to popular social networks to speed up indexing and receiving social signals.
Bot for social networks
Uniqueness of graphics
A promotion may be the presence of unique graphics (images) on the site. It is clear that to unify all images is quite expensive in terms of finances and time, so you can make unique graphics only on promoted pages. This is especially true for categories and informational articles. Unique photos and other graphics will increase the trust of search engines to the site.
When placing a photo on a page, it is necessary to prescribe the alt and title attributes to them, place the keywords promoted on the page in them, but no more than 1 in each attribute.
Perespam, key density
To promote a site in search results, its pages should contain useful and relevant content. The relevance of the content is determined by a set of factors, one of the most important of which is the presence of keywords in the text, headings and meta tags.
When checking the density of keywords (percentage of keys on a page), you need to take into account not only the text in the content part, but also the text in the other elements of the page mentioned above. That is, when ordering text on a page for 1000 characters with 2-3 occurrences of keys, one should take into account the headers Н1-Н2, meta tags, alt and title images, breadcrumbs and other elements.
When forming a TK for writing text for a page, you should analyze the density of keys on relevant pages from the TOP 3-5 search results. Nevertheless, the analysis of each page may be too time-consuming, therefore, the TOP can be analyzed only for the most important pages of the site (categories and subcategories, main) and informational articles. For commodity cards, you can follow the rule (calculation per 1000 symbols b / n): 2 occurrences of the primary key (hf, mf), and 1-2 occurrences of an additional key (usually this is a low key).
